The new advert, sorry, trailer for Battlefield 3 has adopted the tried and tested technique of slow-motion/slow-music to show its terrificness.
And why not? The technique has worked for Dead Island? That said, you've got to be impressed by the sheer realism of the game. That's if you exclude things like PTSD, dismemberment and other icky stuff that often goes with fighting.
Aside from that, it's bloody awesomeness in a huge cup of icecream all drenched in naked girls... with guns and cars (but not the cars).
Enjoy!