When SPOnG sat down to sit with EA Sports MMA Development Director, Nick Laing, he had just come out from another press stunt that involved fighting Alex Reid - the cage fighter-cum-reality TV star.
Asked what he thought of Reid as a fighter, Laing asked if he was within earshot before revealing "I beat him. I beat him up pretty bad. Yeah... it was a little bit embarrassing really. I hope he's not here."
With a fight planned with Tom Watson at the end of the month, we wonder of Alex's chances really. Perhaps someone should have told him that Laing studies and teaches mixed martial arts himself? Despite the loss, the director said that "actually, Alex really knows his stuff. I'll be watching him closely.
"Obviously he's got some extra celebrity around him. I'm not familiar with Big Brother, but I knew about him as a fighter. And he's married to that model, right? Jordan? Woooah (laughs). Not a bad life."