The Wall Street Journal has talked to Rolling Stone magazine publisher, Will Schenk. Will says, "Magazine publishers right now are in a phase when we are looking to leverage every asset we have".
Obviously, even for an ancient old-man's-music-mag like RS, this means video games. Rather than approaching a developer to create a game that sees you playing the roles of Hunter S Thompson and PJ O'Rourke as they quest for drugs, the mag went to 505 Games and got its name stuck on the Wii's We Rock: Drum King game.
Obviously, even for an ancient old-man's-music-mag like RS, this means video games. Rather than approaching a developer to create a game that sees you playing the roles of Hunter S Thompson and PJ O'Rourke as they quest for drugs, the mag went to 505 Games and got its name stuck on the Wii's We Rock: Drum King game.
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