Ubisoft has given those 'zany' and 'wacky' Rabbids "their own standalone brand". Apparently this is via the "release for Holiday 2009 of the comedy-adventure Rabbids Go Home.
The game is being Developed by Ubisoft Montpellier, (Beyond Good & Evil, and Peter Jackson’s King Kong as well as the original Rayman Raving Rabbids.
We're also told that "the game will benefit from a new engine designed specifically for the Wii..."