Sackboy now 'Iconic' - Toys on Way

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Sackboy now 'Iconic' - Toys on Way
LittleBigPlanet's Sackboy is now an icon according to Stephanie Freeman, Licensing & Peripherals Manager at SCEE.

"Many of Sony Computer Entertainment’s ’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank through to the iconic Sackboy from LittleBigPlanet", she tells MCV stablemate, ToyNews.

This comes off the back of SCE signing a deal with Target Entertainment to license Sony PlayStation software... expect toys.

According to Helen Howells the Global Brand Director at Target, "With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience."

'Longer standing' fans. That's all-new business BS for us, it's going in the dictionary along with 'experience' meaning 'product'.
Companies:

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