It's time to hit the courts and shoot some hoops! NBA Live, one of EA Sports' crowning glories, is back for another season.

As ever, the gameplay has been tweaked and overhauled. An all new player movement system means you have more control over your player than ever, while enhanced AI means your opponents will have the moves to match you.

Synergy Sports Technology, which provides analytics based on data for over 25 NBA teams, powers the brain behind NBA Live 10. It evaluates Player DN ... more >>

It's time to hit the courts and shoot some hoops! NBA Live, one of EA Sports' crowning glories, is back for another season.

As ever, the gameplay has been tweaked and overhauled. An all new player movement system means you have more control over your player than ever, while enhanced AI means your opponents will have the moves to match you.

Synergy Sports Technology, which provides analytics based on data for over 25 NBA teams, powers the brain behind NBA Live 10. It evaluates Player DNA, which dictates how a player scores, as well as Team DNA, which feeds into how teams interact when they're on court. That same Dynamic DNA also feeds into your season's progression, meaning you might just get away with doing something a bit magic at the end of the season to turn it all around based on real-life data.

Players will also get to test their skills in the Hangar, a cutting edge basketball facility that puts them arm to arm with the best NBA players.

In NBA Live 10, the crowd plays a bigger role than ever before. It will dynamically react to the type of game being played, getting different responses dependant on time of year, team rivalries and just what's on the line when that final buzzer sounds. << less