It's somewhat difficult to know what to make of this one. Activision has come under fire, and now apologised for, perceived racist content in its dark and compelling western action game GUN. Essentially, the game kind of painted Native American people as being bloodthirsty savages back in the day when cowboys and Indians did cowboy and Indian stuff, like killing each other a lot. This really annoyed the native American community Stateside who, it must be said, can be a little touchy.
The Association for American Indian Development didn't like GUN one bit and launched an
online petition urging people to avoid the game on ethical grounds.
"It has come to our attention that video game publisher, Activision, has released for Xbox 360, Xbox, Playstation , PS2 and PC, a new game set in the American West with some very disturbing racist and genocidal elements toward Native Americans. The game is called "Gun" and features a frontiersman hero named Colton White. One of his earliest tasks that the game player must complete before advancing to the next level is to slaughter, not once, but on an ongoing basis, Apache Indians. Not only slaughter (and this is the terminology used in the game) but to scalp (terminology also used in the game) them as well with a "scalping knife" that can be purchased as part of the many weapons offered to the hero of the game, Colton White."
Perhaps Colton White (which sounds a bit like Cotton White - not ideal) wasn't the best thought out character name, considering the subject matter and released into a country still deeply scarred by racial segregation and a dispicable history of racism...
With a head of steam, the AAID plays its trump card: "To create a game where one must slaughter members of a racial group in order to move forward promotes and condones the near genocide of Native Americans in this country. If a game were created that had its hero slaughter, say African Americans, Irish, Mexicans, or Jews, would there not be an outcry of extreme proportions? We're not talking about generic bandits or outlaws who could be any race - this is a game that specifies the slaughter of a living, breathing existing racial group of human beings. There is no indication of the complexities of the period, even as interviews with it's author, talk about how he was able to delve into the history of the period. Native people during this time were protecting their homeland, their way of life. Something that is instilled in good old American values."
And that's Activision over a barrel right there. As you'll know, publishers never apologise unless they really, really have to. "Activision does not condone or advocate any of the atrocities that occurred in the American West during the 1800s. GUN was designed to reflect the harshness of life on the American frontier at that time," said the publisher in a statement issued today. "It was not Activision’s intention to offend any race or ethnic group with GUN, and we apologise to any who might have been offended by the game’s depiction of historical events..."
And of course that would be an apology. However, the firm does wish to point out that it's not only GUN which uses Native Americans as cannon fodder, explaining that, "...not only through video games but through films, television programming, books and other media," have all given our firework-selling, casino-running friends a rough trot.
Activision was stupid to include the content it did. It's not difficult to imagine the (not Native American) developer excitedly outlining the storyboard and team of other (not Native American) developers agreeing that it sounded really great. This is because to white children growing up in any generation since 1492, Native Americans have only been portrayed as bloodthirsty savages, hampering the furtherment of a great continent with their bemoaning of land rights and such. The dispicable acts of the frontiersmen, the genocide, mass-starvation and downright spiteful way in which a greedy blight of white people forcefully colonised continental America, shipping in tortured slaves from Africa, doesn't really make for good telly - and even worse playground games.
It's a shame that Activision couldn't resist adding a disclaimer to its apology, as much as it's a shame that badly thought out videogame content garners more press than the endless racist mainstream media beamed into our homes and emblazened across the front of our newspapers every single day of the year.
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