Grab a Free Game Boy Micro Now! Japanese Launch Solid…
Figures still lacking, reports suggest strong debut.
Nintendo seems to have succeeded in its plans to expand the portable gaming sector, shipping and selling through large amounts of launch Game Boy Micro hardware in Japan.
Although figures have not yet been released, many stores have sold out of Micro stock, with certain special edition versions such as the previously featured Famicom Version selling out within hours.
Nintendo is believed to have stocked about 250,000 Micro hardware packs for launch in Japan, with estimates putting sell-through at around 70%.
A few notes of interest. The Micro is expensive at ¥11,499 and is aimed squarely at a new wave of adult, style-focused gamers who perhaps don’t want to lug a PlayStation Portable about.
The marketing for the Micro has focused on its design-driven positioning, with TV commercials showing the unit worn largely as a piece of jewellery. This has been interspersed with ‘Nintendo Heritage’ campaign materials, much of which focuses on Famicom imagery.
It’s also worth you knowing a little secret about the Micro. In real terms, it’s the least expensive Game Boy Nintendo has ever manufactured, costing less to produce than any previous Nintendo portable. Think about this for a moment. Nintendo is selling more Game Boy Advance hardware, essentially a Super Nintendo in a pressure-cooker, to - according to one analyst - a whole new bunch of consumers. “The company aims to expand the gaming population, and with the Micro, it wants to attract adult players, especially those who used to play games but stopped because they got busy or for other reasons,” said Yuta Sakurai at Nomura Securities. “Adults have different budgets [from children].”
So, you want a Game Boy Micro, don’t you? We know you do. And guess why you want one… It’s because they’re new and sexy and from Nintendo and they’re not out here yet. Well, help is at hand. We’ve got a load of them, complete with accompanying software to give away to our readers. Head here, answer the questions using our hints, and you'll have a pretty good chance of grabbing one.
Although figures have not yet been released, many stores have sold out of Micro stock, with certain special edition versions such as the previously featured Famicom Version selling out within hours.
Nintendo is believed to have stocked about 250,000 Micro hardware packs for launch in Japan, with estimates putting sell-through at around 70%.
A few notes of interest. The Micro is expensive at ¥11,499 and is aimed squarely at a new wave of adult, style-focused gamers who perhaps don’t want to lug a PlayStation Portable about.
The marketing for the Micro has focused on its design-driven positioning, with TV commercials showing the unit worn largely as a piece of jewellery. This has been interspersed with ‘Nintendo Heritage’ campaign materials, much of which focuses on Famicom imagery.
It’s also worth you knowing a little secret about the Micro. In real terms, it’s the least expensive Game Boy Nintendo has ever manufactured, costing less to produce than any previous Nintendo portable. Think about this for a moment. Nintendo is selling more Game Boy Advance hardware, essentially a Super Nintendo in a pressure-cooker, to - according to one analyst - a whole new bunch of consumers. “The company aims to expand the gaming population, and with the Micro, it wants to attract adult players, especially those who used to play games but stopped because they got busy or for other reasons,” said Yuta Sakurai at Nomura Securities. “Adults have different budgets [from children].”
So, you want a Game Boy Micro, don’t you? We know you do. And guess why you want one… It’s because they’re new and sexy and from Nintendo and they’re not out here yet. Well, help is at hand. We’ve got a load of them, complete with accompanying software to give away to our readers. Head here, answer the questions using our hints, and you'll have a pretty good chance of grabbing one.
Companies:
Nintendo
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Comments
Joji 13 Sep 2005 16:03
1/2
Damn Nintendo, the nippon dudes are cleaning house a nice surprise for the GB Micro to have such attention.
I think it's good that Nintendo are trying to expand the market, now all we need is that nifty Play Yan player to put the icing on the Micro cake.
I think it's good that Nintendo are trying to expand the market, now all we need is that nifty Play Yan player to put the icing on the Micro cake.
kmkmk 31 May 2009 17:20
2/2
bvg
