Nintendogs: The Biggest Game on the Planet Right Now

Nintendo Money Mountain set to grow – the birth of a phenomenon.

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Nintendogs: The Biggest Game on the Planet Right Now
You might have heard of Nintendogs. You might not have. SPOnG will go on record this morning to say that without question, Nintendogs is the biggest franchise on the planet right now. Remember Pokemon? Nintendogs will see a similar level of global domination. There will be many who will argue that such a game will have little appeal outside on Japan. The same people said the same thing about Pokemon. And they were as wrong as wrong could be.

Nintendogs just launched in Japan, following weeks of debate in the west and hype in the east. In the west, arguments as to the validity of Nintendogs as a game flared. Various forums pushed opinion that a dog-training sim simply couldn’t be classified as a game. Of course, they were wrong too. The same argument could be applied to Gran Turismo. It’s a car racing sim, but it’s also a game.

Meanwhile, in Japan, Nintendogs' massive advertising campaign got underway, targeting a younger, female audience. It offered digital pets, companionship and the chance to share with friends new and old, as well as compete. Sound familiar?

The launch was a success. In Japan, stocks ran low as huge numbers of girl gamers bought into the concept, a personal triumph for Nintendo president Satoru Iwata. Read his thoughts on Nintendogs in our exclusive interview right here.

And the sales figures speak for themselves. Nintendogs comes in three iterations, with MediaCreate estimating a sell through of 180,974 across all three. And this in the first four days on sale. And Nintendogs is a hardware shifter too. Platform sales in Japan for the week breakdown thusly:

DS 96,191
PS2 33,080
PSP 33,004
GBASP 10,820
GC 8,329
GBA 422
Xbox 112


According to a senior Nintendo source speaking to SPOnG this morning, the allure of Nintendogs is as strong as it is simple. “Far greater numbers of female customers are purchasing Nintendogs than any other title in Japan right now. Reports are telling us that many are buying Nintendogs as a gift for others, or for themselves in order to exchange dogs with girlfriends or prospective girlfriends. Some Japanese blogs are enthusiastically reporting the use of "passing communications" and encouraging readers to turn on DS's power wherever they go so as to meet with other trainers and exchange experiences.”

No precise plans for a European roll-out of Nintenogs have been published to date, though speaking to Nintendo, we are assured that the game will indeed be hitting our shores in the not-too distant future, although no exact release date is in place.

So here’s the deal. Nintendogs is a massive, massive franchise emerging right now. SPOnG expects to have all three versions soon, with a full review hitting the front page of the site in the middle of next week. Stay tuned.
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Comments

Ditto 29 Apr 2005 12:25
1/19
I hate to say it but I think you're wrong that this game will do phenomenally well in the West.

Pokemon worked well because it had a kind of universal appeal, some people liked raising and collecting Pokemon and some liked battling Pokemon (the former being the same group targeted by Nintendogs).

Nintendogs doesn't have this two-pronged attack, and in addition I see little attraction for older gamers. Pokemon was an excellent RPG in itself, and this is another reason it sold we amungst hardcore gamers.

I'll eat my words if this game becomes as big as Pokemon, but I'm dubious it will.
Joji 29 Apr 2005 12:47
2/19
Nintendogs is Nintendo putting their money where there mouth is and the female public responding to it. This is great news and I really think Nintendog will have that universal x factor of cute that females go for.

I'm really looking forward to seeing how the females of the rest of the world respond and I'm sure Nintendo will be watching like a hawk and preparing future versions (huskie version please).

Games like this will show everyone that that the female gamers do exist. Any news on the u.k DS release date?
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Ditto 29 Apr 2005 12:51
3/19
I've been reading a bit more on Nintendogs, and I do like the sound of it. But it's no Pokemon.

Nintendo haven't set a US release date, let alone a UK one. However, some sites say that Nintendo intends to extend the range of dog species in the US versions.

Now all the UK needs to do is wait another 3 years before a release, a la Animal Crossing.
Bender 29 Apr 2005 12:56
4/19
I'm soooo looking forward to this game. I've been thinking about getting it imported from Japan but my grasp of the language would no doubt cause me frustration.

Why do I like this game? Because I LOVE DOGS! Ever since I was 6 my family had 2 dogs that grew up with me. Now that I'm 26 and live in an apartment I can't have a real one - so Nintendogs is the next best thing. My girlfriends thinks it's cute but is concerned that it would get boring... I'm hoping she's wrong.
SilverDogg 29 Apr 2005 13:04
5/19
i dont know if they will expand how many dogs there are, but i thinkn they will change them. i would love to see a scottie ^_^.

anyway, this game is a must have for me. a guy who imported it from japan said he loves it. loves it loves it and loves it. the puppies are the qutest things ever ^_^.
Joji 29 Apr 2005 13:17
6/19
I would buy a copy or two but I would understand that I might not get from it as much as say Zelda or Mario Kart.

Perhaps it's also this kind of audience who would then move on to titles like Trauma Center (Caduceus) and Phoenix Wright (Gyakuten Saiban). These games involve no gung ho violence that the industry is currently so hell bent on selling us. I'm glad that some publishers/developers are see this and getting more creative.

The main thing also is that more DS's are shifting and non-gamers are investing, which then make Sony look a little stupid at the same time. Seems Nintendo have a valid point many will now take more notice of.
nixor 29 Apr 2005 13:25
7/19
I for one welcome our new puppy overlords
wedgin 29 Apr 2005 13:32
8/19
This is really Nintendo's master stroke. While Sony is catering to fanboy wetdreams, Nintendo is actually trying to expand the amount of gamers their games appeal to, not just appeal to the ones who have played video games since the 80's(like myself). I think Nintendo really could hit on something big with that approach. They still need to appease the hardcore fanbase, as they are your bread and butter demographic, but if they can toss out games every so often that appeal to other demographics, and get them exposed to other Nintendo creations in the process, they could get people hooked.
soanso 29 Apr 2005 14:04
9/19
I don't like dogs!! ;P

I find it strange that sony aren't doing this sort of thing on the psp because the ps2 pretty much had games for everybody. it was like it was all things to all people. They really need this kind of thing on their handheld

..and no. I don't want nintendcats!!
tyrion 29 Apr 2005 14:21
10/19
nixor wrote:
I for one welcome our new puppy overlords

You read Slashdot and I claim my five pounds!
Joji 29 Apr 2005 15:24
11/19


Sony wouldn't want to do this because they are comfortable with the current state of gaming. Push the Nintendog concept in front of the likes of EA etc and it's big fat no to originality so long as profits come first.

The Nintendogs concept works better with dogs because you can teach them stuff whereas cats are the opposite. I have never personally had a pet so I'll look forward to this a lot (though it's no real subtitute). There is no reason why Nintendo couldn't move onto different animals later.

The only real way that Sony could answer is with those japanese dating games like Konami's Tokimeki Mermorial etc on PSP. Anything else would be a total knee jerk reaction to Nintendogs.


dmgice 29 Apr 2005 17:21
12/19
Nintendo is absolutely right! If the industry keeps selling the same kind of game over and over again, they end up finetuning a specific audience that may eventually become bored of that kind of game and turn away from gaming. So, new concepts and ideas must be presented.

Although, I think Nintendo has a further agenda with their games that is beyond the dollar signs that Sony and Microsoft look for in the future of games. I took Psychology as a minor in college and Journalism as my major. However, a branch of Psychology that deals with how people learn is where a lot of the truth comes out. People learn in many ways, but the key factor for learning is interest. There has to be a set interest factor first. The simple way to put it is that the vast majority of people are captivated by play and thus learn by play. Nintendo is trying to force a type of mental exercise known as Radiant Thinking and Logic on the unsuspecting masses. Unbenownst to the gamer, games like Meteos, Tetris, Panel De Pon, etc. teach you to multi-task. Every single Legend of Zelda game is about problem solving with set logic rules, and exploration/memory skills.

When you sit down and play Lost In Blue.. just like when you first played Harvest Moon or Survival Kids.. did you get the feeling you were learning "something?" Remember Oregon Trail? Tanagrams? All are considered as Radiant Thinking and Logic tools. It is by no accident that Nintendo's "Brain Trainer" is called that. Nintendo is practically coming out and saying it.

Games like ElectroPlankton are meant to reward the player with audio/visual stimuli for interacting with the game in the same way we put mirrors, or bright objects in a toddler's play pen. We put bright objects in a toddler's play pen to relax or incite various emotional response. While ElectroPlankton is supposedly "art," it's really a stress relief aid to give people who do not "play" games, something to do.

Nintendogs is meant for people who live in apartments who may not be able to own a pet. It presents a very "real" responsability to the game player. While, there is a detachment that people eventually feel from solo pets like Tamagotchis, Nintendogs has wireless competitions and such, so people can take pride in their own pets as compared to other peoples pets. (Like Neopets, but more realism based.) This helps to foster a prolonged acceptance of the virtual puppy. Keeping it as realistic as possible may prepare gamers for a little bit of how it is to own a real dog and thus foster a prolonged use of the section of the mind that sets responsability and priorities. Nintendogs allows you to roleplay as a pet owner. This role playing creates association in the mind of the player. I wonder how many people will feel more prone to buy or adopt a real dog after getting a taste of one way dog ownership is like with Nintendogs? Nintendo isn't always constructive with their toys. The Light Zapper was a neat and interesting idea, but Nintendo has sort of abandoned the idea of light guns because it teaches an aggressive action. In his speech at GDC, Iwata noted that the FPS game Metroid Prime Hunters was for the more hardcore audience. This is the now gamer. Nintendo will try to keep the now gamer happy, but is looking to create things to satisfy the non-gamer. I think the ultimate goal is to gently force non-gamer people at younger and younger ages to think in instantaneous ways in multi-tasking situations. Not sure why.. my guess is that Nintendo's games exercise various aspects of the mind. Exercise is a way of strenghtening and finetuning something.

Why do you suppose Nintendo enjoys abstract concepts and then focuses on "making it compelling" and "fun?" Not for money, but really... to teach us things.

That said, I am buying my little sister Shiba & Friends because the Toy Poodle looks like a dog she used to own. I'm getting Dachs & Friends because of a dog I used to own, then we're gonna share the Chihauhua one. Yes, I did buy her Sapphire while I chose Ruby, and then I had Leaf while she had Fire. When Nintendo splits games like that, it's really the best way. I can't wait to play what they'll show us at E3.

On a side note: Where the HELL are the old PC ports for the Nintendo DS? I want to play Police Quest on the DS, or play Where in the World is Carmen Sandiego. Where is MYST?
Joji 29 Apr 2005 17:45
13/19
That was a really good and interesting post Philip. Dunnno if the Sony fanboys will take it onboard though.


On a side note: Where the HELL are the old PC ports for the Nintendo DS? I want to play Police Quest on the DS, or play Where in the World is Carmen Sandiego. Where is MYST?



Nearest thing you have to these are Nintendo's Another Code which is kind of Myst like a little. Indeed games like Police Quest would make a great additions to the DS catalogue. I bet it's only a matter of time before someone takes notice and it's released.
OptimusP 29 Apr 2005 18:12
14/19
To add to this all... how do you win a handheld war? By creating the next pokemon-game first.
Sorry Sony but Nintendo is first and probably has some more surprises up their sleeve.
It shows also that Sony knows jack about the handheld bussiness. Handhelds are NOT supposed to have loading times or memory cards or run flat after 3-4 hours.
This is great for Big N though...they can go to thrid parties and say "so we got the gamers and non-gamers...what's the PSP got...the "i use my PSP on the toilet to watch my hentai" audience...*

Do note, i'm talking in a very Japanse kind of angle here.
J_C_X 29 Apr 2005 19:11
15/19
Is it also worth pointing out that it got a perfect 40 in famitsu.
claudioalex 29 Apr 2005 21:26
16/19
I am looking forward for Electroplankton ( I dont know why this game didnt sell as well) and for the Puzzle games for memory improvemnt, and for the chess online games.
They really expand the user base, smart move from Nintendo.
shearDS 1 May 2005 10:29
17/19
sony could never come up with something like this because they ain't no nintendo when it comes to making something new.

Sony will never come up with anything like the analogue stick, gamepad, gameboy, pokemon, zelda, mario, pikmin, and now nintendogs ever

Nintendo have always been coming up with great ideas in both hardware and software since gaming first began
Coxy 1 May 2005 14:45
18/19
The nintendogs concept does seem like a cool idea, alough it seems similar to that "dogz" game on pc.

On another note there seems to be a few anti-psp views and i can sympathise, i too (admitedly a sony fanboy) am dissapointed with sony i mean i should be playing my psp right now but am i no because sony have delayed the european launch, so now i have to pay an extra £30-40 to have it imported through ebay.

For shame Sony :(

OptimusP wrote:
This is great for Big N though...they can go to thrid parties and say "so we got the gamers and non-gamers...what's the PSP got...the "i use my PSP on the toilet to watch my hentai" audience...*

Do note, i'm talking in a very Japanse kind of angle here.


I personally think the DS looks cheap when compared to sonys' PSP and is there such thing as a "watching hentai whilst on the john" audience? (at least the psp would give gamers the chance to watch hentai and what not if they desire - whilst the ds has no such option) however i shall be using my psp for gaming.



OptimusP 1 May 2005 15:52
19/19
Well the PSP created it. I'm actually just saying: DS-games actually sell...PSP-games well...do not sell that good. Third parties will start to notice that. Won't be too long (if this phenomenon keeps up) or third parties will be cancelling PSP-games.
Offcourse, this is from a Japan-view talking. The US is a different matter, the gameratio is actually above a 100% there (so why are japanese folk buying PSP's and not the games, simple, toilet+hentai :p )

Like a I have read on another forum "on what handheld would you make a game on, the one with the biggest marketshare and that's a 100% game-machine and marketed that way or the one lagging behind and thats a jack of all trades and where the mother company doesn't get her head straight how to market it"

Maybe a bit cynical, and if so, pls forgive me but...with the PSP sony-fans could at last feel the pain of having third parties passing by your beloved console for the most stupidiest of reasons.
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