Time was a game was a game. These days, games seem to form part of some all-consuming media monster, awash with cross-marketing synergies, demographically desperate to appeal to the lowest possible MTV-type denominator.
Now that little rant’s out of the way, we can examine news breaking this morning which threatens the inclusion of voice-acting from Hollywood’s finest in future game releases.
As Variety Magazine reports, “The Screen Guild and AFTRAAFTRA are in a critical, final stretch of negotiations with a group of major videogame publishers, all of which have come to rely on union talent for increasingly cinematic and lucrative videogames. The last contract covered Electronic Arts, some 70 other big gaming companies agreed to its terms. Present contract, currently in its second extension, is set to expire on Friday, and there will not be a third extension, setting the stage for a potential work stoppage.”
But do we really care? As far as SPOnG can make out, voice talent brings little more than yet another reason to filter money away from development in favour of a marketing tagline, the benefits of which are somewhat intangible. So Toby McGuire doesn’t supply the voice-over in the next Spider-Man game. Do you really care? Or would you rather have the money paid to Mr McGuire and his band of merry agents pumped into the studio, perhaps paying for a few new artists or coders?