The Internet’s wrong news service is up to its old tricks again, with the usual suspects claiming that UK publisher Codemasters, flush with recent investment gold, will not be showing any games at all at this year’s E3.
This is simply not the case. Although Codies will not have the usual Bedouin tent booth adorning the South Hall, games will be on show throughout the event.
“Just because we're not personally showcasing at E3, doesn't mean we're going quiet,” explained Codemasters’ communications lead Richard Eddy. “We're looking forward to working with platform-holders to have certain titles at E3. We've recently secured a major investment and we fully plan to use that investment aggressively but tactically. Over the next few months we'll be debuting our major winter titles, such as TOCA Race Driver 3, in a more substantial, focussed way to retail, press and gamers direct. We've got plenty of noise to make and some great product yet to announce.”
With floor space at an all-time premium this year, Codemasters has simply taken the frugal, sensible option of not wasting untold sums of its precious gold on pitching a tent from which to dole out press kits, preferring to highlight its games on the stands of Sony, Microsoft and Nintendo, while holding high-level meetings in its private suite at the show.