Leading games industry publication MCV has asserted that the world’s largest third-party videogame publisher Electronic Arts is poised to buy Cherry Lane Music.
The move, which would see EA be the first out of the blocks in the race for wider mainstream acceptance (if not dominance) in our sector, would see the FIFA publisher net artist rights as lucrative as Elvis Presley and Black Eyed Peas, as well as some rubbish ones, including Blasternaut and Bob Sirois, whoever they might be.
The deal is believed to have been seeded when Steve Schnur, Worldwide Executive of Music at Electronic Arts met several times with Jim Griffin, CEO of Cherry Lane Digital at various functions over the last year.
“I think the assets for us are music publishing, in the themes and songs we have written, because ultimately when it comes to ringtones, film placements and so on, the person wants to be reminded of the theme,” Schnur explained at EIGF. “I don’t know why someone wouldn’t want the Medal of Honor theme as their ringtone,” quotes the trade weekly.
The move, which would see EA be the first out of the blocks in the race for wider mainstream acceptance (if not dominance) in our sector, would see the FIFA publisher net artist rights as lucrative as Elvis Presley and Black Eyed Peas, as well as some rubbish ones, including Blasternaut and Bob Sirois, whoever they might be.
The deal is believed to have been seeded when Steve Schnur, Worldwide Executive of Music at Electronic Arts met several times with Jim Griffin, CEO of Cherry Lane Digital at various functions over the last year.
“I think the assets for us are music publishing, in the themes and songs we have written, because ultimately when it comes to ringtones, film placements and so on, the person wants to be reminded of the theme,” Schnur explained at EIGF. “I don’t know why someone wouldn’t want the Medal of Honor theme as their ringtone,” quotes the trade weekly.
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Comments
SPInGSPOnG 12 Nov 2004 15:14
1/4
Hmmm, reasons why I might not want the "Medal of Dishonour" theme as my ring tone. Let me count the ways.
Firstly because annoying musical ring-tones are annoying. And were I to have one, people might think me as big a friend-less w****r as ll the other chav bastards who have them.
Because, if I were to have a musical ring tone (and not die of shame) I would choose a good song, not some third rate war film themed-game theme.
And lastly, because EA are allready bringing the hallmark of mediocrity to much that they touch. And I'd really rather they left music alone.
Firstly because annoying musical ring-tones are annoying. And were I to have one, people might think me as big a friend-less w****r as ll the other chav bastards who have them.
Because, if I were to have a musical ring tone (and not die of shame) I would choose a good song, not some third rate war film themed-game theme.
And lastly, because EA are allready bringing the hallmark of mediocrity to much that they touch. And I'd really rather they left music alone.
Joji 12 Nov 2004 19:36
2/4
I think this isn't so bad. I've become a fan of Fifa games now after purchasing Fifa 2004, and while the game might not be as good as Pro Evo series, the Fifa game soundtracks are really good IMO.
Perhaps now we can see the Fifa 2003, 2004 and 2005 soundtracks released on cd to grace our local music outlets. I have to thank EA for exposing me to a good global mix of music I would of never heard or known about. I'm now a big fan of Kings of Leon, Tribalistas and Babamania as a result.
It also would make sense if they produced other game soundtracks along the lines of GTA and True Crimes, perhaps a Need For Speed Underground 2 soundtrack since they released a previous one, and if it gets more people buying game soundtracks besides other music then so be it. Soundtracks are a part of the market that is largely left untapped outside of japan, so if this leads to more of us getting our hands on them so be it. So long as I get my Fifa soundtracks anyway.
As for other stuff the label has I don't know what is intended for them.
Perhaps now we can see the Fifa 2003, 2004 and 2005 soundtracks released on cd to grace our local music outlets. I have to thank EA for exposing me to a good global mix of music I would of never heard or known about. I'm now a big fan of Kings of Leon, Tribalistas and Babamania as a result.
It also would make sense if they produced other game soundtracks along the lines of GTA and True Crimes, perhaps a Need For Speed Underground 2 soundtrack since they released a previous one, and if it gets more people buying game soundtracks besides other music then so be it. Soundtracks are a part of the market that is largely left untapped outside of japan, so if this leads to more of us getting our hands on them so be it. So long as I get my Fifa soundtracks anyway.
As for other stuff the label has I don't know what is intended for them.
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lewdvig 13 Nov 2004 21:15
3/4
Real point of this article is clearly the fact that the screensots show my beloved AC Parma when they were at their height of power. Poor, poor Parma.
Pandaman 14 Nov 2004 06:42
4/4
Well, I think I know what we're all thinking...
YES! JOHN DENVER IN MADDEN 2006!
YES! JOHN DENVER IN MADDEN 2006!