Nintendo pledges largest spend ever for DS roll-out
Holliday season bagged, as head start shows
Nintendo of America has revealed that the launch of the DS in the United States will see the largest marketing campaign spend ever for a Nintendo product, underlining the importance of the upcoming head-to-head with Sony.
The promotion strategy carrying the Finbar Saunders-pleasing ‘Touching is Good’ tagline, will see advertisements in print, online, on all major TV networks and in cinemas nationwide.
“The campaign for Nintendo DS marks a different, bolder approach for Nintendo,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “We think such a radically different and creative device like Nintendo DS deserves the backing of an equally innovative and provocative marketing campaign.”
An adult theme will be applied to the campaign, featuring a sultry female voice purring that viewers of the TV commercials should begin touching their sets, with sexual undertones appearing in all other media.
Oh behave, etc..
No word yet on how the DS will be backed in the UK and the rest of Europe, though it is well known that the DS is Nintendo’s top priority in all regions, with the console expected to hit the EU towards the end of March 2005.
The promotion strategy carrying the Finbar Saunders-pleasing ‘Touching is Good’ tagline, will see advertisements in print, online, on all major TV networks and in cinemas nationwide.
“The campaign for Nintendo DS marks a different, bolder approach for Nintendo,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “We think such a radically different and creative device like Nintendo DS deserves the backing of an equally innovative and provocative marketing campaign.”
An adult theme will be applied to the campaign, featuring a sultry female voice purring that viewers of the TV commercials should begin touching their sets, with sexual undertones appearing in all other media.
Oh behave, etc..
No word yet on how the DS will be backed in the UK and the rest of Europe, though it is well known that the DS is Nintendo’s top priority in all regions, with the console expected to hit the EU towards the end of March 2005.
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Comments
tyrion 8 Nov 2004 18:25
1/5
SPOnG Story wrote:
No word yet on how the DS will be backed in the UK and the rest of Europe
With an approach like the above in the UK, I bet three old biddies will complain to OFFCOM and get the "sexual undertones" removed from our nice, clean airwaves.
Same three who complained about the excellent XBox "life is short, play more" advert.
Speaking of games adverts, we really are descending into Carry-On style adverts with "it's good to play together" (fnar, fnar) and "touching is good" (snort, fnark).
I long for the innuendo-less days of "Psyco Pigs UXB" and "Barbarian"!!
Joji 8 Nov 2004 22:34
2/5
Nice of them to roll out the barrel for the launch.
They really should be careful with that "Touching Is Good" slogan. If the ads are aimed at adults and most people associate games as kids stuff, there are some nasty deviants who might get the wrong idea and start roaming schools trying to .....well you get the dark picture.
Hey kids, "Touching Is Good", apparently. Hope MJ isn't on their marketing team.
Beware of innuendo Nintendo, it's a double edged sword that might cut you back. How about something selling the DS as a whole not just the touch screen. It has two screens and media slots (one backward compatible), wi-fi, and a mic too.
I remember once upon a time when the original GB was out, Nintendo's advertising was superb (well i thought it was in the u.k anyway). They could yet surprise anyway, and so far I love the japanese ads and would like to see something similar. Fingers crossed they get it right.
They really should be careful with that "Touching Is Good" slogan. If the ads are aimed at adults and most people associate games as kids stuff, there are some nasty deviants who might get the wrong idea and start roaming schools trying to .....well you get the dark picture.
Hey kids, "Touching Is Good", apparently. Hope MJ isn't on their marketing team.
Beware of innuendo Nintendo, it's a double edged sword that might cut you back. How about something selling the DS as a whole not just the touch screen. It has two screens and media slots (one backward compatible), wi-fi, and a mic too.
I remember once upon a time when the original GB was out, Nintendo's advertising was superb (well i thought it was in the u.k anyway). They could yet surprise anyway, and so far I love the japanese ads and would like to see something similar. Fingers crossed they get it right.
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Pandaman 9 Nov 2004 04:20
3/5
I'm pretty sure you can't say the word "ninja" or show fire on British TV. So in that case, Nintendo needs to have a commercial with flaming ninjas running around playing DS for no reason whatsoever.
You know. Just to see what would happen.
You know. Just to see what would happen.
nickeedoo 9 Nov 2004 11:17
4/5
The word "Ninja" was removed from the Teenag Mutant Ninja Turtles back in the early 90s. But now they're back, so is the word Ninja.
And yes, showing fire on British TV makes everyone very angry. er... yes...
And yes, showing fire on British TV makes everyone very angry. er... yes...
Kaxxx 9 Nov 2004 12:30
5/5
Its good to see them trying something new though. Innuendo is good for a laugh and none of the kids will get it anyway.