EyeToy uses Optical Attack! Pokemon has fainted!

Wonderful organic buzz sees true innovation sell-through.

Posted by Staff
Sony has toppled Nintendo at the top of the all-formats chart this week in amazing news that will dismay the Game Boy producing giant.

Indeed, EyeToy: Play has trounced both Ruby and Sapphire versions of the latest Pokemon offering, sitting atop the charts in shock news that really, really wasn’t predicted by anyone.

The top ten now reads:

01 EyeToy: Play
02 Pokemon Ruby
03 Pokemon Sapphire
04 FIFA 2003
05 Tomb Raider: The Angel Of Darkness
06 Lord Of The Rings - The Two Towers
07 Medal Of Honor: Frontline
08 Norton Antivirus 2003
09 James Bond 007: Nightfire
10 Norton Internet Security 2003

Sony’s EyeToy push and subsequent success is testament to the stunning PR the game received from the moment it was accidentally revealed at an industry event two years ago. The word-of-mouth, fully organic swell of interest is one of the most heartening phenomena to grace the 'innovation desert' that is the games industry for years and deserves its place at the top of the charts.
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