Sega ditches videogames, turns to bicycles

This whole merchandising in Japan disparity is starting to rile us!

Posted by Staff
Sega’s incredible, yet blood-boilingly Japan-only D-Direct store, recently asked punters what Sega-branded piece of merchandise they would really like to see from the firm.

And the answer was, or course, a folding bike!

It’s made of steel and comes in Sega Blue. It stands 89cm high and has a great big Sega logo on the frame. And we want one so badly, several grandmothers are already for sale…

It costs a mere £130 and will be available, in Japan only, from October of this year.

We would also like to point out that Sega will continue making videogames.
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