SEGA buy-out re-emerges as Electronic Arts deal is announced
CSK cash cow drained, will Sega look to EA?
Having taken the top spot at troubled games giant Sega only last week, Hisao Oguchi has made some bold claims about the firm’s future business activities in the US, sparking intense rumour that the firm is looking for a buy-out offer from Electronic Arts.
Typically realistic and perhaps overly humble, Oguchi-san said “We have been badly beaten in the North American consumer videogame market. If we can't resolve this on our own, then it's better to join hands with someone.”
It is likely that this refers to the Sega Sports label of games, which despite receiving critical acclaim, were absolutely panned in the American Market by EA’s licensed sports offerings.
Oguchi also mentioned that Sega has in the past been approached by Electronic Arts to “join hands on American sales of consumer videogames,” though the specifics of any conversations remain undisclosed.
Sega needs something drastic to happen to its business in order to survive in its current state, with some analysts believing that, operating as it does at present, the firm will be lucky to see out the next two years.
Having had two much-trumpeted mergers collapse around its ears, eyebrows have been raised, with Sammy and Namco, both of which carry their own coin-op divisions, stepping away from the Sega with no form of explanation being offered.
We will of course follow this story closely. Be sure to check back here for the world’s best Sega coverage, served fresh, as it breaks.
Typically realistic and perhaps overly humble, Oguchi-san said “We have been badly beaten in the North American consumer videogame market. If we can't resolve this on our own, then it's better to join hands with someone.”
It is likely that this refers to the Sega Sports label of games, which despite receiving critical acclaim, were absolutely panned in the American Market by EA’s licensed sports offerings.
Oguchi also mentioned that Sega has in the past been approached by Electronic Arts to “join hands on American sales of consumer videogames,” though the specifics of any conversations remain undisclosed.
Sega needs something drastic to happen to its business in order to survive in its current state, with some analysts believing that, operating as it does at present, the firm will be lucky to see out the next two years.
Having had two much-trumpeted mergers collapse around its ears, eyebrows have been raised, with Sammy and Namco, both of which carry their own coin-op divisions, stepping away from the Sega with no form of explanation being offered.
We will of course follow this story closely. Be sure to check back here for the world’s best Sega coverage, served fresh, as it breaks.
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