Sony Corporation, the world’s biggest manufacturer of consumer electronics, today announced that PlayStation godfather Ken Kutaragi has been promoted from head of Sony Computer Entertainment to executive deputy president of the whole caboodle.
As well as continuing to oversee SCE’s operations, Kutaragi’s focus will shift to incorporate Sony Broadband Co, a division aimed at delivering online content via high-speed Internet connection.
Reading between the lines, this move at the very top of Sony’s traditional Japanese management structure, points decisively to the firm’s perceived view of the future of home electronics.
Moving Kutaragi to this position directly merges expertise in home console videogames with online media content delivery. Without question, this is designed to ease the transition of the next PlayStation console into a generic media hub, capable of playing and downloading game, music and movie content.
Sony Pictures and Sony Music have, for many years, eyed SCE’s revenue model with a mixture of admiration and envy, though the fact remained that every company in the world is pretty much free to manufacture CD and DVD players. If the PlayStation 3 can truly become a functioning online media hub, it could begin to offer exclusive content from Sony’s artists, and delivery of Sony films.