Sega Enterprises has announced the most significant restructure of its business since the research and development shake-up that sees the eleven studios as they are today.
Speaking in Tokyo, Kayama stated that Sega, often accused of being too sporadic and lacking focus, will shift its attention to several key aspects of its software business. These were broken down as Sports, Standard and Series. Sega Sports, Kayama said, will continue to be invested in, as he believes, rightly so, that Sega’s offering is superior to that of Electronic Arts’.
He hinted that the firm will attempt to undermine the license grip EA has established, perhaps at the root, by approaching the license holders. He then said that the new phase of Sega Sports games will launch alongside the next generation of systems in 2005.
He then went on to explain that standard games would be such releases as console versions of Virtua Fighter and other non-linear heritage-based titles, and Series would be, amazingly enough, games that follow on from one another, in a series.
Kayama then mentioned several supplementary aspects to Sega’s business, which he broke down as Spectacular and Arcade. Spectacular will focus on events, competitions, merchandising and brand management. Arcade, funnily enough, will be Sega’s name for its arcade game business.
In an enthralling move, several key Sega staff members were given new, all-encompassing positions. Stalwart and AM2 boss Yu Suzuki, Sonic creator and Sonic Team Boss Yuji Naka, Hisao Oguchi, head of the Hitmaker team and Toshihiro Nagoshi, Amusement Vision boss and Sega strategist, will co-operatively head up the new divisions.
Whether this will affect Sega’s eleven existing R&D studio structure remains to be seen.
Speaking in Tokyo, Kayama stated that Sega, often accused of being too sporadic and lacking focus, will shift its attention to several key aspects of its software business. These were broken down as Sports, Standard and Series. Sega Sports, Kayama said, will continue to be invested in, as he believes, rightly so, that Sega’s offering is superior to that of Electronic Arts’.
He hinted that the firm will attempt to undermine the license grip EA has established, perhaps at the root, by approaching the license holders. He then said that the new phase of Sega Sports games will launch alongside the next generation of systems in 2005.
He then went on to explain that standard games would be such releases as console versions of Virtua Fighter and other non-linear heritage-based titles, and Series would be, amazingly enough, games that follow on from one another, in a series.
Kayama then mentioned several supplementary aspects to Sega’s business, which he broke down as Spectacular and Arcade. Spectacular will focus on events, competitions, merchandising and brand management. Arcade, funnily enough, will be Sega’s name for its arcade game business.
In an enthralling move, several key Sega staff members were given new, all-encompassing positions. Stalwart and AM2 boss Yu Suzuki, Sonic creator and Sonic Team Boss Yuji Naka, Hisao Oguchi, head of the Hitmaker team and Toshihiro Nagoshi, Amusement Vision boss and Sega strategist, will co-operatively head up the new divisions.
Whether this will affect Sega’s eleven existing R&D studio structure remains to be seen.
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