The World Wildlife Fund has demanded THQ withdraw WWE: Just Bring It, from shelves due to it accidentally still carrying WWF branding.
The aggressive charity, which already fought out lengthy legal wranglings with the newly renamed World Wrestling Entertainment, has now issued a fresh £50 million suit against WWE.
“The Fund is using a United Kingdom court to block the sale of WWE video game products for Christmas, a Grinch-like move to deny wrestling fans around the world the opportunity to receive these products as Christmas gifts," World Wresting Entertainment said in a statement.
Some observers have said that perhaps the fund should realise that it has a job to do and stop chasing around after a branding clash only a fool could mistake.
We’ll keep you updated.