Nintendo cans Game Boy Mobile service

Consumer apathy ends gaming innovation.

Posted by Staff
Nintendo cans Game Boy Mobile service
Nintendo Japan has announced that it will be discontinuing all Mobile System GB services by December of this year due to a lack of interest from customers.

We have followed the progress (or regress) of Nintendo’s groundbreaking system since it launched in 2000 with great interest. The basic principle is simple: buy an adapter that links your mobile phone up to your Game Boy Color or Advance and start trading game data and playing online.

It was assumed that this would be a complete winner, as in 2000 in Japan, three things were considered guaranteed money-spinners. The country was at its most saturated point of mobile phone usage in history, with the cellular telecom sector seeing exponential growth. Everyone had a Game Boy Color and was looking forward to buying a Game Boy Advance, and Pokemon mania was in full swing.

The system went online and the service was launched alongside Pokemon Crystal, an enhanced version of Gold and Silver that enabled online Pokemon trading and battles.

Well, it didn’t work. For some reason, the Japanese public, used a testing pool for possible technology releases for the rest of the world, was not interested. Even the release of Mario Kart Advance wasn’t enough to capture the imagination.

So it’s unlikely that mobile gaming through a console will be a reality anywhere for the foreseeable future. Never mind, eh.
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