Bethesda isn't taking the gaming public or Doom for granted. The publisher says that the series will have to prove itself all over again with number 4, and it can't just assume people will buy it because it's Doom.
"We view that similarly to Wolfenstein, because it’s been so long since the last Doom game," the company's VP of marketing, Pete Hines, told MCV. "We are going in as if we need to prove ourselves all over again. We have no free passes. Nobody will assume this is going to be awesome.
"We are going to have to prove that this is something that’s going to be fun and different that you need to pay attention to. That has to be our default position, we can’t be: ‘It’s Doom. Of course you’re going to play it.’ But that just makes us work harder."
And how did the company view Wolfenstein?
"Let’s be honest, it was a bit of a tarnished brand. And we knew that. The last couple of games were either ‘ok’ or ‘not great’. It wasn’t a franchise where people were desperate for the next one. Wolfenstein isn’t Uncharted. We knew this would take some explaining. But developer Machine Games has now untarnished the IP."
There's not a lot out there relating to Doom 4 yet, but it will be getting private showings at this year's QuakeCon. Here's that teaser trailer to keep you going:
"We view that similarly to Wolfenstein, because it’s been so long since the last Doom game," the company's VP of marketing, Pete Hines, told MCV. "We are going in as if we need to prove ourselves all over again. We have no free passes. Nobody will assume this is going to be awesome.
"We are going to have to prove that this is something that’s going to be fun and different that you need to pay attention to. That has to be our default position, we can’t be: ‘It’s Doom. Of course you’re going to play it.’ But that just makes us work harder."
And how did the company view Wolfenstein?
"Let’s be honest, it was a bit of a tarnished brand. And we knew that. The last couple of games were either ‘ok’ or ‘not great’. It wasn’t a franchise where people were desperate for the next one. Wolfenstein isn’t Uncharted. We knew this would take some explaining. But developer Machine Games has now untarnished the IP."
There's not a lot out there relating to Doom 4 yet, but it will be getting private showings at this year's QuakeCon. Here's that teaser trailer to keep you going:
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