"Sticks" that's the name of Sonic's latest pal. Sticks, as in "doesn't come off" and "stones may break my bones". Sticks.
"Sticks, a jungle badger who has spent most of her life living alone in the wilderness", so probably quite bonkers then. She "will appear in the Sonic Boom TV series, Wii U and Nintendo 3DS video games, and merchandise, forming a common thread across all iterations of the new Sonic Boom world.
"Sticks joins Sonic, Tails, Knuckles, and Amy to form the core ensemble featured throughout the Sonic Boom franchise."
Doesn't that just sound exciting and not all santised and soulless? Watch the video. Find out more about Sticks here.