Ubisoft PR Stunt Ends in Bomb Squad
Insanely stupid Watch Dogs PR stunts ends in police and fear
Watch Dogs is doing well for Ubisoft. It's gathering critical acclaim and generating hype as the best/only game with a new IP that currently exists on console. It is a total PR and marketing triumph! Except when a bomb threat ensues.
That's what happened in Australia's second city of Sydney when what looked very much like a bomb was delivered to the offices of TV channel Ninemsn. It wasn't a bomb, it was a copy of Watch_Dogs and some other game related stuff. But the way it was sent will amaze you at it's sheer dumb-f*ckery.
According to Aussie site Mumberella, "A PR stunt for a new video game saw the bomb squad called to Ninemsn’s offices yesterday afternoon after a black safe was delivered to the Australia Square offices of the publisher along with a “suspicious” letter which told a reporter to “check your voicemail”.
"However, the reporter did not have a voicemail, and when staff tried to enter a pin code taped to the top of the safe, which was dropped off by a courier but not signed for, it started to beep but did not open, leading to fears it could be an explosive device."
What was in the package? "Inside was a copy of new Ubisoft video game Watch Dogs alongside a baseball cap and beanie, and a note saying it was embargoed until 5pm."
Yes, even an embargo note! This is how Ninemsn staff member Natasha Lee told Twitter about it.
Sigh.
That's what happened in Australia's second city of Sydney when what looked very much like a bomb was delivered to the offices of TV channel Ninemsn. It wasn't a bomb, it was a copy of Watch_Dogs and some other game related stuff. But the way it was sent will amaze you at it's sheer dumb-f*ckery.
According to Aussie site Mumberella, "A PR stunt for a new video game saw the bomb squad called to Ninemsn’s offices yesterday afternoon after a black safe was delivered to the Australia Square offices of the publisher along with a “suspicious” letter which told a reporter to “check your voicemail”.
"However, the reporter did not have a voicemail, and when staff tried to enter a pin code taped to the top of the safe, which was dropped off by a courier but not signed for, it started to beep but did not open, leading to fears it could be an explosive device."
What was in the package? "Inside was a copy of new Ubisoft video game Watch Dogs alongside a baseball cap and beanie, and a note saying it was embargoed until 5pm."
Yes, even an embargo note! This is how Ninemsn staff member Natasha Lee told Twitter about it.
@Brentus88 @drpiotrowski Yup. Stood next to the journo who received it - she was in tears. Really creepy.
— Natasha Lee (@tashlee) May 28, 2014Sigh.
Companies:
Ubisoft
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