Nintendo's cutesy Tomodachi Life for the 3DS and 2DS handhelds is, in the words of Nintendo, "a playful alternate world rather than a real-life simulation." That the company's defence in the face of accusations of homophobia anyway.
While heterosexual marriages are allowed - even encouraged - in the game, the same is not true of gay or lesbian partnerships. This has lead a 23-year old gay man called Tye Marini from Mesa, Arizona, USA to start a campaign called 'Miiquality' (geddit?), a video of which you can see below. It's a campaign to get Nintendo to add a same-sex marriage (illegal in Japan) option to the game.
Said Mr Marini in an interview with Polygon
, "It's more of an issue for this game because the characters are supposed to be a representation of your real life. You import your personalized characters into the game. You name them. You give them a personality. You give them a voice. They just can't fall in love if they're gay."
He also told Kotaku
,"Because the game has such a huge focus on relationships, this is a problem for many LGBTQ gamers. I believe this is a significant issue that should be resolved or at least acknowledged by Nintendo, so I started a movement in hopes to convince Nintendo to add same-sex relationships to Tomodachi Life via an update, or at least ensure that it is included in a future sequel—the Miiquality movement."
Nintendo, for its part has responded in a public statement, "The relationship options in the game represent a playful alternate world rather than a real-life simulation. We hope that all of our fans will see that Tomodachi Life
was intended to be a whimsical and quirky game, and that we were absolutely not trying to provide social commentary."