EA: Battlefield Brand Unhurt by Bad Launch

Electronic Arts explains how launch problems in now way p*s*ed people off about Battlefield 4

Posted by
EA: Battlefield Brand Unhurt by Bad Launch
Despite people being highly annoyed at Battlefield 4's many launch problems, it appears that EA itself is confident that no damage has been done to the Battlefield brand itself.

The super-heroically named EA CFO, Blake Jorgensen, has outlined how the company is confident that it can take Battlefield forward into a glorious future while speaking at the recent Morgan Stanley Technology, Media &, Telecom Conference in San Francisco.

"We haven't seen any damage," said Blake straightforwardly. "Clearly we're very focused on protecting that brand. The game has sold well and continues to sell well."

"We've also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we're finding that it's working very well."

All well and good then.

"I don't see that there's a damage issue. I think for us it's making sure that we're providing great gameplay for the consumer and we'll continue to do that."

OK then. But this does beg the question, "Why release a crappy launch title in the first place, Blake?"

Via GameSpot


jimferno 7 Mar 2014 19:33
I must be an anomaly.
I haven't played the game in two months, closing in on three now..
I have the Second Assault DLC & have never even played a round on the maps. The game is awful online & I have learned my lesson and wont be buying another Battlefield title.
miacid 10 Mar 2014 09:35
I can't say I've been a die hard BF fan, I joined in BF:BC2 and racked up over 600 hours on BF3 and am 200+ hours into BF4 but I have to say it's lost it's shine, I made the mistake of buying premium early so am making sure I get my monies worth. After all this I won't be pre-ordering BF5, instead I'll be waiting and monitoring the forums to decide if I'll go back or not.
Posting of new comments is now locked for this page.