Nintendo has started its new plan to make money by licensing its characters an IPs to other companies who must only use them sensibly and sensitively.
In this case McDonalds is being allowed to use Mario to sell fast food to children. Genius. If there's one thing that's bound to attract great publicity for a quick buck, it's licensing your game character to a fast good joint. Here's what Maccas says about using the Italian Icon.
"Our next Happy Meal invites kids to Run, Jump and Power Up with Super Mario!"
Yes, McDonalds meals are all about healthy outdoor action. Or is it the amount of sugar that makes kids, "Run, Jump and Power Up with Super Mario!"?
Cheers to NintendoLife