Andrew Wilson - Chief Executive Officer and Director - can waffle with the very best of business folks. But when he says that EA will work with console makers other than Nintendo, Microsoft and Sony, you'd best take notice.
Speaking at a recent analysts' call, Wilson was asked: " it looks like '14 will be interesting in the living room. It looks Steam should officially launch their product and it's still early days, but some of it looks compelling. We have Apple, Amazon and Google, all kind of rumoured to be potentially launching a micro-console and kind of connecting that mobile eco-system to the TV. So just curious how you think how disruptive that could be and how that market can take shape for you or not?" Wilson's answer - while long and packed with garbled BusinessSpeak is revealing:
"Listen, I think it's great. I mean, every time there are new ways and opportunities for people to play games, that's great for us and it's great for our ability to bring new and innovative experiences to our gamers. EA is and has always been kind of a platform-agnostic company. We do our best to bring great experiences to gamers on whatever platforms they're playing on.
"So, right now we think about our world kind of in three modalities of play, the lean-back experience in the living room, the lean-in experience with PC and free-to-play, particularly, in emerging markets and the lean-over experience on mobile as that is such a growing part of the gaming community, the gaming ecosystem.
"As it relates to specific technology, we're watching eagerly but we see that more as our ability to manifest those three modalities of play. And we'll work with each of those partners to deliver great games and services to gamers in the modality of play that makes most sense for them
(Our italics). So, that's one big publisher happy to "reach out" to new players in the console market.