Candy Crush Saga Maker Goes Word Mad

It's a sweet time for lawyers and accountants...

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Candy Crush Saga Maker Goes Word Mad
The maker of Candy Crush Saga has apparently hired a keen young lawyer in recent weeks. Sadly she may be going slightly insane with power as the company - King - is now suing other companies left, right and centre.

First up the company decided to copyright the word 'Candy' when used in the context of a game. Next up... it tried to fend off the criticism.

"We have trademarked the word ‘candy’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion.

“We don't enforce against all uses of candy – some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.

“The particular App in this instance was called 'Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land', but its icon in the App store just says 'Candy Slots', focussing heavily on our trademark.

“As well as infringing our and other developer's IP, use of keywords like this as an App name is also a clear breach of Apple's terms of use. We believe this App name was a calculated attempt to use other companies’ IP to enhance its own games, through means such as search rankings."

But today... it's gone after Stoic and its Banner Saga game. Yup, in this document (PDF) King, which is based at Aragon House Business Centre, 4th Floor Dragonara Road St. Julians, STJ 3140 Malta is challenging Stoic for "Priority and likelihood of confusion" over the use of the word 'Saga'.

You can hear the lawyers mad laughter even now.



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