Square Enix CEO of US and Europe Phil Rogers is not going the way of the Cloud with Final Fantasy XIV: A Realm Reborn at least in terms of it crossing into the realms of 'Games as a Service'.
So, what are Games as Services? Basically, they are games used to conduits to enable players to pay companies in micro-payments or subscription charges. A recent report states, "Business-wise, the objective behind the different kinds of up-grades and add-ons is to create a long-term service relationshipwith the customer. Subscription-based game services have a verysimilar aim. The success of subscription-based models utilized for example in MMOs, online distribution services like Steam or Game-ta or value-added services like Xbox Live (Live Gold Membership)indicate that players are willing to create long-term relationships with the service providers when the service is both attractive andaccessible." So, what does Square say?
"There's lots of talk in the industry about games becoming services - to be honest, as an expression this doesn't always resonate with people, especially gamers," he said. "For us online is a way to facilitate how we're looking at the word service to build on a game. So we're focusing on regular content updates, engaging gameplay mechanics, replayability and deep community."
"Regular Content Updates" strikes us as a very charged phrase there. Also, given that it's the Cloud that's providing much of the service provision in this case, the fact that Final Fantasy XIV: A Realm Reborn is being pushed in this interview is quite fun.
The report we quoted is a great deal more in-depth but worth a read, get that here.