Video: Sony Wants You to Have an Epic, Perfect Day With PS4
Live action ad references DriveClub and Killzone
Sony has unveiled an epic live action commercial for the PlayStation 4 from the US.
In the ad, produced by BBH New York, actors sing the song Perfect Day while acting out scenes calling on the likes of DriveClub and Killzone: Shadow Fall. It's... kind of weird and funny, actually.
A website has been launched alongside the ad under the header 'PS4 Greatness Awaits'. The site collects together social media references to PlayStation.
The use of live action and the insinuation that PlayStation can give you a bigger experience than the humdrum of our daily existence gives the advert a whiff of Sony's 'Double Life' campaign from the '90s. You can see that below the new one.
In the ad, produced by BBH New York, actors sing the song Perfect Day while acting out scenes calling on the likes of DriveClub and Killzone: Shadow Fall. It's... kind of weird and funny, actually.
A website has been launched alongside the ad under the header 'PS4 Greatness Awaits'. The site collects together social media references to PlayStation.
The use of live action and the insinuation that PlayStation can give you a bigger experience than the humdrum of our daily existence gives the advert a whiff of Sony's 'Double Life' campaign from the '90s. You can see that below the new one.
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