Sony in the UK has been forced to respond to the fact that UK retailer SimplyGames has altered pricing and bundling of the PS4 to UK customers.
In September SimplyGames wrote to customers who had pre-ordered PS4s at the price of £349.99 telling them that they would now have to spend £414.99. But there was more... PixelEnemy
reported that the email read (Uppercasing is in the original):
"Thanks for bearing with us with whilst we finalised stock configurations with Sony. We have now completed this process and as mentioned last week the pack configurations that we will actually be receiving DO differ slightly from the selection you originally made.
For this reason – WE NEED YOU to update your order Ref ’484***’
1. This ONLY affects the console/pack choice within your order. Other products within your order are not affected;
2. You WILL receive your order on the day of release;
3. You MUST make a new console choice (follow the link below);
4. You can now INCREASE the number of consoles on your order – and ALL will arrive on day of release!!! That’s guaranteed;
Please click the link below and follow the simple on-screen instructions. Once your selections have been made, click the big ‘Update My Order’ button at the bottom of page. This will finalise your order and no other action is necessary."Eurogamer
now reports, "Look more closely at what customers are now being offered: look specifically at the dual charging cable, an unofficial, non-Sony item. It's a simple USB-to-two-mini-USBs lead that costs £14.85 if bought alone on SimplyGames. It is not the official DualShock 4 dual-charging cradle thing that costs £24.85."
In an unprecedented step, Sony has now spoken directly about this single retailer's offering, with head of UK PR David Wilson stating that, "Sony is not and would not force anyone to buy something they don't want.
"We value our consumers and offered the bundles precisely to give them choice and value. And the key word there is choice. We continue to work closely with our retail partners to ensure we offer this choice against the challenges of managing demand and inventory in the climate of amazing excitement and unprecedented demand for PlayStation 4."
Have you experienced this from Simply or similar from another retailer, let us know in the comments below or over on Facebook