You may think that business people choose friends and make gangs and then rush around the business playground, windmilling and giving each members of other gangs Chinese burns. You may think that EA and Microsoft do this with Xbox One and FIFA 14 as the Chinese burn to Sony's PS4 and GTA V.
Jeez, grow up and that. EA Labels president Frank Gibeau has gone out of his way to tell the games world that EA doesn't hate Sony nor think it n00bish.
"We're changing nothing in our policy about being platform-agnostic," he told CVG
, "One of the things that struck me this week is how a tactical deal with one of our platform partners has been blown out and perceived as strategic tilt - that's a messaging error on our part. There is no strategic tilt.
"The Sony platform and the Xbox platform are both very important to us. If you look at the previous generation we did tactical deals with both Sony and Microsoft throughout the cycle. Titanfall is different, it's an EA Partners game - everything else is platform agnostic."
So there, even though we reckon that EA loves Microsoft most. What do you reckon? Tell us in the comments below.