A new dawn in lifestyle festivals emerges between May 4-6 when 2C: The Official PlayStation Event opens its doors.
We mentioned this last month, now we have all the details.
Encapsulating gaming, music, urban sports and film, 2C: The Official PlayStation Event has been conceived and produced by 2Converge Limited to encapsulate key aspects of the PlayStation lifestyle.
2C: The Official PlayStation Event will feature the largest sculptural free sports arenas ever produced for a UK festival, with a capacity to house approximately 5,000 spectators and a rolling programme of skateboarding/BMX/dirt bike demos. As well as a big money pro skate competition, there will be daily competitions to win cash prizes. Music will be provided by a professional DJ crew for the duration of the event, along with break-dancing sessions from some of the world's best crews and street art demos by top UK artists.
Musically, 2C will provide something for everyone, with an open air stage for live acts, both established and up and coming, and a mix arena with celebrated DJ's from major labels, with styles ranging from house and garage to hip hop and scratch. Both areas will have state of the art sound and visual systems.
2C will also feature a huge screen cinema with a capacity of 3,000, showing a mixture of cutting edge films, documentaries, directors cuts, video shorts, music promos and free sports clips throughout the event.
2C's games challenge arena will house showcases from top PlayStation games publishers, a chance to revisit the classics, preview future releases and play the top titles of 2002. Visitors will be able to go head-to-head to win top prizes. The festival will also feature 3,000 capacity bars and a market area.
Darren Carter, Director of Marketing for PlayStation, commenting on 2C: The Official PlayStation Event said:
"We were approached by 2Converge Limited, who wished to organise a lifestyle event with PlayStation at its heart. We felt that this type of event would be ideal to further extend the PlayStation brand in a tangible and above all enjoyable way. We are really pleased to headline sponsor this event - an event that will encompass many aspects of our customers' lifestyle - as it also shows they recognise the value and meaning of the PlayStation brand. I am sure it will be an exciting three days."
Date: 4-6 May 2002
Venue: Gunnersbury Park, London
Price: £18 per day
Info/Tickets: 0115 934 8757
Capacity: 35,000 per day
Website: 2ctheofficialplaystationevent.com
2C: The Official PlayStation Event will feature the largest sculptural free sports arenas ever produced for a UK festival, with a capacity to house approximately 5,000 spectators and a rolling programme of skateboarding/BMX/dirt bike demos. As well as a big money pro skate competition, there will be daily competitions to win cash prizes. Music will be provided by a professional DJ crew for the duration of the event, along with break-dancing sessions from some of the world's best crews and street art demos by top UK artists.
Musically, 2C will provide something for everyone, with an open air stage for live acts, both established and up and coming, and a mix arena with celebrated DJ's from major labels, with styles ranging from house and garage to hip hop and scratch. Both areas will have state of the art sound and visual systems.
2C will also feature a huge screen cinema with a capacity of 3,000, showing a mixture of cutting edge films, documentaries, directors cuts, video shorts, music promos and free sports clips throughout the event.
2C's games challenge arena will house showcases from top PlayStation games publishers, a chance to revisit the classics, preview future releases and play the top titles of 2002. Visitors will be able to go head-to-head to win top prizes. The festival will also feature 3,000 capacity bars and a market area.
Darren Carter, Director of Marketing for PlayStation, commenting on 2C: The Official PlayStation Event said:
"We were approached by 2Converge Limited, who wished to organise a lifestyle event with PlayStation at its heart. We felt that this type of event would be ideal to further extend the PlayStation brand in a tangible and above all enjoyable way. We are really pleased to headline sponsor this event - an event that will encompass many aspects of our customers' lifestyle - as it also shows they recognise the value and meaning of the PlayStation brand. I am sure it will be an exciting three days."
Date: 4-6 May 2002
Venue: Gunnersbury Park, London
Price: £18 per day
Info/Tickets: 0115 934 8757
Capacity: 35,000 per day
Website: 2ctheofficialplaystationevent.com
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