EA Gives Clarity on Microtransactions

Not in all games after all. Only digital.

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So, yeah, he's offered clarity on the old transactions in EA games thing Hugo.
So, yeah, he's offered clarity on the old transactions in EA games thing Hugo.
Blake J. Jorgensen - Chief Financial Officer and Executive Vice President - has denied saying something that he seemed to say regarding microtransactions in all EA games.

Nah! I meant "mobile games is all, ya big daft bastards" is the translation. Here's what he actually said by way of clarification:

"I made a statement along the lines of 'We'll have microtransactions in our games' and the community read that to mean all our games, and that's really not true. All of our mobile games will have microtransactions in them, because almost all of them are going to a world where they are play for free."

Here's what he said at the time:

"Yes, so the digital business is broken up into a couple of pieces. One is pure digital downloads of full games. So someone buys Battlefield and downloads it onto their PC or their console. That business goes up and down based on the title..." and on he went..

"So in a Battlefield quarter, you're going to have a lot of that business. We had a lot of that 1.5 years ago, less so this quarter because of that comparison..." and on...

"The next and much bigger piece is microtransactions within games. And so to the extent that, as Rajat said, we're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business."

Here's what he said it in response to:

"Can we talk a little bit about how much of your digital revenue today is derived from extensions of your console games, so digital goods for those games, versus, like, pure play, perhaps mobile games, for example, or social games?"

You maybe able to see the confusion...

Our emphasis. Full story on that is here.


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