Although EA is adding microtransactions to the majority of its games (if not all of them) in the forseable future, and it runs it own Origin online store and it's working with Ubisoft to flog games online, it still cares about retail... honest.
Yes, in the kind of vote of confidence often just days before the sacking of a football manager in the UK, EA has come out in favour of retail. Blake J. Jorgensen - Chief Financial Officer and Executive Vice President made the call.
Speaking at the recent Morgan Stanley Technology, Media & Telecom Conference, Blake J. Jorgensen - Chief Financial Officer and Executive Vice President said:
"At the end of the day, we do think there's going to be more digital business and digital download business. But a lot of it will depend on when we release titles, when Sony and Microsoft choose to release titles.
"And in no way do we want to see the retail channel disappear. We think that's an important part of the overall industry and we want to keep that -- keep that a vibrant channel for us long term as well. So it's balancing all of those. But without a doubt, you're going to see more digital business and particularly more digital components of the gameplay allowed because the ease of it will be much better and the storage capability better."
Quake and quail retail, quake and quail.Full transcript here.