EA and Ubisoft are offering gamers increased choice and a diversity of games purchasing options by offering their games on each others digital stores.
Both companies have issued lengthy press releases that both say basically the same things: Ubisoft:
"Ubisoft announced that top titles from leading video game developers and publishers are now available through Ubisoft’s Uplay shop. PC games from Electronic Arts, Warner Bros. Interactive Entertainment, 1C Company, bitComposer Games, Bohemia Interactive, Encore Software, Focus Home Interactive, Freebird Games, Iceberg Interactive, Nordic Games, Paradox Interactive, Recoil Games, Robot Entertainment, Telltale Games, Torn Banner Studios and others now can be purchased and downloaded through Uplay shop."EA:
"Delivering more choice, more great content and more places for gamers to play their favorite games, Electronic Arts Inc. (NASDAQ: EA) today announced that popular PC digital download titles from Ubisoft including Assassin's Creed® III, Far Cry® 3 and Tom Clancy's Splinter Cell® Conviction are coming to Origin™. Ubisoft titles are available for purchase and download to PC gamers on Origin starting today in North America, with Europe and Asia availability beginning on February 22."
You may think it strange that two arch-rivals should team up like this. We do. We're sure that Steam and much of retail does too.