With SEGA's restructuring forcing it to focus on a small number of 'key IPs' for game development, it comes as no surprise to hear that the company is working on a slew of new Sonic the Hedgehog titles. "Several" digital releases and a new "boxed" game are planned for 2013.
The news comes as SEGA's European head of brand licensing, Sissel Henno, tells Toys n' Playthings magazine about an upcoming explosion of Sonic-licensed toys and merchandise.
"Over the next year there will be a big focus on the expansion of [Sonic licensed] toy distribution across Europe," Henno explains. "Similarly, we will also be growing the apparel, publishing and stationary categories.
"We will have several new digital titles launching as well as a new boxed game, so there will be plenty of opportunities to link marketing campaigns across games and merchandise." SEGA's last boxed Sonic game was 2011's Sonic Generations - a one-off anniversary title that fused classic 2D and modern 3D action together.
The news comes as SEGA's European head of brand licensing, Sissel Henno, tells Toys n' Playthings magazine about an upcoming explosion of Sonic-licensed toys and merchandise.
"Over the next year there will be a big focus on the expansion of [Sonic licensed] toy distribution across Europe," Henno explains. "Similarly, we will also be growing the apparel, publishing and stationary categories.
"We will have several new digital titles launching as well as a new boxed game, so there will be plenty of opportunities to link marketing campaigns across games and merchandise." SEGA's last boxed Sonic game was 2011's Sonic Generations - a one-off anniversary title that fused classic 2D and modern 3D action together.
Companies:
SEGA
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