SEGA Continues to Weather Financial Storm
Dramatically reduces year-on-year loss, improves profits.
SEGA's seems to be weathering its current financial turbulence rather well. The company announced a dramatically reduced operating loss and improved profit margins for the first half of its 2012 fiscal year (period ending September 30 2012).
The House of Sonic is not out of the woods yet - its gaming division only accounted for a third of the entire company's total revenue, which was down 10 per cent year-on-year to ¥136.6 billion (£1.1bn). But, the division's operating loss of ¥780 million (£6m) is a dramatic improvement over the previous year's ¥6 billion loss.
As part of its restructuring efforts, SEGA reduced its boxed game output dramatically, even reportedly cancelling a number of unannounced projects. Between April and September 2012, the only notable release in Europe was London 2012: The Official Video Game of the Olympic Games.
Because of this and other cost-cutting measures, profits were up to ¥3.9 billion (£30m). The company sold 2.7 million units over the period, and hit 1 million registered accounts for its PC MMO, Phantasy Star Online 2.
Via GI
The House of Sonic is not out of the woods yet - its gaming division only accounted for a third of the entire company's total revenue, which was down 10 per cent year-on-year to ¥136.6 billion (£1.1bn). But, the division's operating loss of ¥780 million (£6m) is a dramatic improvement over the previous year's ¥6 billion loss.
As part of its restructuring efforts, SEGA reduced its boxed game output dramatically, even reportedly cancelling a number of unannounced projects. Between April and September 2012, the only notable release in Europe was London 2012: The Official Video Game of the Olympic Games.
Because of this and other cost-cutting measures, profits were up to ¥3.9 billion (£30m). The company sold 2.7 million units over the period, and hit 1 million registered accounts for its PC MMO, Phantasy Star Online 2.
Via GI
Companies:
SEGA
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