Square Enix Predicts Loss Having Not Let Sleeping Dogs Lie
Cash from chaos... or rather not.
Square Enix has announced its figures for the six months ended September 30th 2012 and they make unpleasant reading. Basically, as far as the company is concerned, Sleeping Dogs (reviewed here) has been the let down.
Okay, technically it didn't name Sleeping Dogs for a revised forecast for loses in the Six-Month Period Ended September 30, 2012 but frankly it released little else of note in that period. For the record, it now states that rather than having sales of 76,000 million yen as previously predicted, it will have sales of 61,000 million.
Yes, that is bad because it equates to a yen loss of 5.4billion or around £40-45million in our English money. You can check the detail here.
It states that, ".. major arcade machines that were released during the three month-period ended September 30, 2012 experienced sluggish sales. In addition, sales of a major HD game title have been growing at a slower pace than expected. Another negative factor in the Digital Entertainment business segment is delays of social game service launch, which resulted in decrease of service revenues and up-front expenditure of development costs.
"Due to the above-mentioned factors, the Company has revised downward its consolidated results forecasts of net sales, operating income, ordinary income and net income for the six-month period ended September 30, 2012."
Ouch.
Okay, technically it didn't name Sleeping Dogs for a revised forecast for loses in the Six-Month Period Ended September 30, 2012 but frankly it released little else of note in that period. For the record, it now states that rather than having sales of 76,000 million yen as previously predicted, it will have sales of 61,000 million.
Yes, that is bad because it equates to a yen loss of 5.4billion or around £40-45million in our English money. You can check the detail here.
It states that, ".. major arcade machines that were released during the three month-period ended September 30, 2012 experienced sluggish sales. In addition, sales of a major HD game title have been growing at a slower pace than expected. Another negative factor in the Digital Entertainment business segment is delays of social game service launch, which resulted in decrease of service revenues and up-front expenditure of development costs.
"Due to the above-mentioned factors, the Company has revised downward its consolidated results forecasts of net sales, operating income, ordinary income and net income for the six-month period ended September 30, 2012."
Ouch.
Companies:
Square Enix
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