Demand for social and casual games on the PC is drying up, as more consumers are turning to their mobile devices for similar experiences, according to a newly-published study.
Research by Cowen & Company highlights a significant growth in the mobile casual and social games market, with DeNA, GREE, Supercell and Electronic Arts all cleaning up in this space. DeNA ans GREE, in particular, are firmly cemented within the top 20 highest-grossing software charts on Android devices.
In contrast, Zynga and Disney have lost huge ground on iOS to companies such as EA. Meanwhile on Facebook, the Daily Active User (DAU) count for the top ten social games publishers were reportedly flat in September, according to data from App Annie (reported by GI.biz
), while Monthly Active Users dropped by 9.9 million (1.8 per cent).
"We continue to believe that evidence suggests demand for PC-based casual social gaming is eroding due to the increased availability of casual gaming on mobile devices" said analyst Doug Creutz.
Zynga managed to see off the worst of its declines with FarmVille 2
seeing some healthy DAUs, up to 6.5 million. However, a number of its other titles including The Ville
, Bubble Safari
were all down, and EA and Disney's Facebook offerings didn't even hit the Top 20.
Seems like the winds of change are blowing once again for the fledgling social and casual games market.