Electronic Arts Now a Sales Target

Everybody calm down for a second. Just because two big US-based private equity companies are looking to buy Electronic Arts does not mean they will just asset strip it and sell all the game makers IPs off to the highest bidders. Because the rumour is that EA has "been approached by about a potential transaction".

So, while Vivendi looks to sell Activision/Blizzard to the highest bidder (which could even include Bobby Kotick) it would appear that the allure of Madden, FIFA and Mirror's Edge 2 (we're joking) is enough to attract money.

The possible suitors are KKR owned by Henry Kravis (picture) and Providence Equity Partners, which has a stake in Zenimax... which in turn owns Bethesda.

Bear in mind that the source for this is the sometimes "interestingly factual" New York Post, though. It states that its one source as stating that when it comes to a deal, "It’s early days."

It also points out that, "Electronic Arts said it doesn’t comment “on rumor and speculation.” Henry Kravis’s KKR declined comment, while Jonathan Nelson’s Providence did not return calls."

Stay tuned.