As the games industry tries to eat itself at the fastest rate possible, Activision has announced further EA-style assimilation of an outsourced development company, namely Gray Matter, the creators of Return to Castle Wolfenstein.
The move will consolidate the recent purchases of Raven Software and Treyarch Invention, setting Activision up nicely to create first-person shooters without having to rely on the notoriously stroppy id Software.
"Activision has had a long-standing relationship with the principals at Gray Matter beginning in 1998 with the development of id Software’s QUAKE II Mission Pack: The Reckoning,” states Ron Doornink, President and COO of Activision, Inc. “Gray Matter’s proven track record in creating some of the most memorable PC action games is aligned with Activision’s strategy to acquire companies with a history of creating high-quality products which over time can enhance the company’s financial operating model. Gray Matter has a very talented team of programmers, designers and artists and we are confident that the studio’s development strengths will further establish Activision as a leader in the PC action genre.” We love you Ron!
Under the terms of the agreement, Gray Matter Interactive Studios became a wholly owned subsidiary of Activision. Activision issued 133,690 shares of common stock in connection with the acquisition.
Gray Matter was set up by dissidents from Xatrix Entertainment and has been the creative force behind such games as Kingpin and Redneck Rampage.