Ubisoft CEO has a Tizzy Over Lack of New Consoles

Ubisoft CEO Yves Guillemot really, really, really, really wants new consoles NOW! He feels like his company and its outflowing of creative juices have been staunched.

Yves is, frankly, very annoyed that despite making games with mad rabbids and Templars in for ages and ages and with great success, he's being penalised by platform holders. He tells Gamasutra:

"What we missed was a new console every five years.

"We have been penalized by the lack of new consoles on the market. I understand the manufacturers don't want them too often because it's expensive, but it's important for the entire industry to have new consoles because it helps creativity."

Why is this?

"It's a lot less risky for us to create new IPs and new products when we're in the beginning of a new generation," he says. "Our customers are very open to new things. Our customers are reopening their minds -- and they are really going after what's best.

"At the end of a console generation, they want new stuff, but they don't buy new stuff as much. They know their friends will play Call of Duty or Assassin's Creed so they go for that. So the end of a cycle is very difficult."

Source: Gamasutra