Honest Sony Exec Admits PS3 is "In Third"

One thing you do not expect from a marketing head at any company that was once dominant is the admission that the company now lags behind not one but two competitors. That's the kind of admission that ends in one of two things:

One the outcomes is stockholders who previously didn't bother looking to hard at the market, only having invested in the brand, pulling out.

Another of the outcomes, however, is that akin to the recovering addict admitting to their situation and dealing with it in a positive manner.

Here's what Sony's John Koller has to say about being behind Nintendo and Microsoft in this console generation:

"Why we're in third... you know, there's a lot of things that happen in the market that cause sales to occur. I think we've been very staunch in our belief that there's a certain value behind the PS3 and there's certain kinds of games for the PS3 that have stood behind that. There's no secret that we opened behind a high price point. And certainly others got a relatively nice head start on us because of that. That's certainly been part of it."

High price at launch and thereafter. Good start.

But apparently there is another thing, "You could also say if you launched a year or two earlier the experience may not be where we are today."

So, two things from the launch period. Does this mean that everything since has been peachy (no Nintendo pun intended)?

"But we absolutely have no regrets," says Mr Koller, "This has been a very good cycle for us, and I think if you ask any publisher they'd say the same thing. It's been good, and we think it does portend good things for the future for PlayStation."

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