Exec Admits Sony Messed Up with PlayStation Vita at E3

Sony Worldwide Studios chief Shuhei Yoshida - who is apparently front and centre with everything right now - has owned up to the fact that the PlayStation Vita did not get enough exposure at E3 2012; and nor will the struggling handheld be getting a price cut in the near or medium term.

Mr Yoshida told Eurogamer, "As far as how our conference went - it went as well as we thought it could.

"I'm getting lots of tweets from people saying, 'where are PS Vita games?' That was, in retrospect, our fault - not looking at every angle when we designed the programme for the show. We have 25 new games, Vita titles, playable on the show floor."

So, it's not because Sony itself has given up the ghost in terms of portable consoles under the weight of iPods, iPads, Android devices, and maybe the forthcoming Microsoft SmartGlass offerings. It's because Sony messed up the organisation.

"We could have spent more time - probably we should - showing off those games coming out this year," admits Mr Yoshida.

He also confirms that Sony will not be pushing the Vita with a price cut - in the way that Nintendo has done with 3DS.

"From the value for money standpoint, we think we have a good price for what the system is. And our priority is to achieve the potential through more games and services.

"Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well. That's something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realise the potential of the system."

We're not hopeful about the Vita given its E3 under-representation. How about you? Tell us over in the Forum.