Anyone who doubts that Microsoft is moving towards a set-top box video future for the Xbox 360 might change their mind after seeing the latest statistics from online video ad company Freewheel. According to its most recent data, the home console is the most popular non-PC device to watch web video in the US.A commanding 28.2 per cent of data, compiled by Freewheel's own servers, for ad-supported online video usage (so content from NBC, CBA, Vevo and ESPN, but not the ad-free YouTube or Netflix) went to Microsoft's Xbox 360. In contrast, Apple's iPad scored 27.1 per cent, the iPhone 19.4 per cent, Google's Android platform 15.2 per cent and iPod Touch claimed 10.1 per cent.
Despite the fact that this is data compiled by an ad company and not a user poll or survey, it does support Microsoft's recent claim that more people are spending time watching video on the Xbox 360 than ever before. While the company struggles to compete with Apple's iPad in a post-PC future, it seems to have successfully latched onto the TV market - where its long-time rival has yet to make a distinct push despite the success of the Apple TV box.
Does this mean that Microsoft will veer further and further away from its game-centric community roots though? We'll find out soon enough.
Source:
AllThingsD