SEGA Skips Gamescom 2012 for "Commercial" Reasons

Does intend to return in future, though.

Posted by
SEGA Skips Gamescom 2012 for "Commercial" Reasons
SEGA has confirmed that it will be skipping Gamescom for the second time in four years. The company has said in a statement that it has made a "commercial decision" in doing so, and that its 2012 lineup wouldn't benefit from being showcased in the Cologne trade show this year.

"Gamescom 2011 was a very successful show for us and continues to be the most important European event in the calendar," the publisher said, reaffirming its commitment to the show.

"Unfortunately the release timing of our 2012 AAA titles and new projects donít work with the mid- August scheduling of the show. The decision will not mean that Sega will never attend gamescom in the future, this was simply a commercial decision made for 2012."

The announcement follows a vast restructuring of the company which has forced it to focus on its mainstream AAA titles and digitally distributed offerings.

Via GI


Posting of new comments is now locked for this page.