Activision was the winner with the most to shout about at last night's MCV Industry Excellence Awards. The company took away four awards, including two for Spyro, one for its marketing team and the top Grand Prix award for its introduction of the afore-mentioned Spyro and continued success with CoD.EA, Ubisoft and Bethesda all took home two gongs each. Have a look at the full listing below:
PR & MARKETINGPeripherals & Accessories Brand - Turtle Beach
Best Use of Social Media - Dead Island, Deep Silver
New Game Brand - Skylanders: Spyro's Adventure
Trade Marketing Team - Bethesda
Game Campaign - Battlefield 3, EA
PR Team - Ubisoft
Marketing Team - Activision
RETAILIndependent Reatiler - Games Centre
Star Store - John Lewis
Digital Retail Innovation - Skylanders: Spyro's Adventure
Digital Retailer - Steam
Specialist Retailer - ShopTo.net
Mainstream Retailer - Amazon.co.uk
PEOPLE & INDUSTRYHigh Street Distribution Team - Centresoft
Sales Triumph - Zumba Fitness
Digital Distribution Team - Bethesda
Sales Team - Ubisoft
Games Publisher - EA
GRAND PRIXActivision
SPECIAL RECOGNITIONRosemary Buahin (Sony Compuer Entertainment)
(Via
MCV)