Starbreeze: GAME Troubles Hurt Syndicate Sales

Was stocked in limited numbers.

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Starbreeze: GAME Troubles Hurt Syndicate Sales
The fallout between Electronic Arts and struggling retailer GAME has hit the sales of Syndicate pretty hard, according to developer Starbreeze.

CEO Mikael Nermark said in a recent interview that "the [sales] numbers are not as high as we would like," and put the blame on its retail availability - or apparent lack of it. Syndicate was launched back in late February, just before GAME announced that it would not be stocking EA's March releases. As a result, Starbreeze's FPS reboot was only stocked temporarily and in limited numbers.

"There's so many reasons why a game succeeds or fails from a commercial point-of-view,” Nermark said. “We released the game about a month or more ago, and we're doing our post-mortem right now: what did we do right, what did we do wrong, and of course we will look at the commercial side as well.

"The numbers are not as high as we would like, and I think if you asked anyone they would say the same thing about any game they made. But [Syndicate] was released in the midst of GAME going under; the retail space is hurting, and I think that hurt us because we were such a retail product."

What do you think? Is Nermark on the money here, or could there be any other reason for Syndicate's relatively poor sales performance? Let us know in the comments box below.

Source: GI
Companies:
Games: Syndicate

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