Electronic Arts Looking at Subs Service for Battlefield & Medal of Honor
Ex-DICE man lays out the deal.
The El Presidente of EA Games is one Patrick Soderlund - yes, previously of DICE, that guy - and he's let the cat out of the bag regarding EA's plans for a subscription service akin to Activision's CoD Elite for its Battlefield and Medal of Honor franchises.
Speaking in a recent interview, Soderlund was asked, "I think it’s fair to say that we’re looking at that. Like all other companies, we’re looking at how we can maximize our investment in this and get the most out of our investment and get more people playing this product. That may take us to different places, but we’re not really talking about where that is yet."
So, this is all part of the plan to take Activision's FPS out of the market then?
"When it comes to taking Call of Duty down, you know what? I don’t look at it like that. We are in this business because we want to make the best possible products. Call of Duty is a shooter, but it’s a different shooter. And I think they have a market; we have a market. I’m fine with what I’m doing. I’m going to continue innovating and doing as best as I can with my teams. Hopefully that’s going to lead us to (selling) more units and (making) more happy consumers."
Source: VentureBeat
Speaking in a recent interview, Soderlund was asked, "I think it’s fair to say that we’re looking at that. Like all other companies, we’re looking at how we can maximize our investment in this and get the most out of our investment and get more people playing this product. That may take us to different places, but we’re not really talking about where that is yet."
So, this is all part of the plan to take Activision's FPS out of the market then?
"When it comes to taking Call of Duty down, you know what? I don’t look at it like that. We are in this business because we want to make the best possible products. Call of Duty is a shooter, but it’s a different shooter. And I think they have a market; we have a market. I’m fine with what I’m doing. I’m going to continue innovating and doing as best as I can with my teams. Hopefully that’s going to lead us to (selling) more units and (making) more happy consumers."
Source: VentureBeat
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Comments
ghoti 14 Mar 2012 14:18
1/1
They could maximise the return on their investment by making games that work properly and by refraining from releasing patches that lock players out of those games. That way they would avoid losing money to returned boxed copies.